Firstly, the media agency will help you in deciding if advertising in Aaj Tak is right for your brand. There are several roles that a media agency plays while executing your TV campaign. Media Agency can play a critical role if you are planning to advertise in Aaj Tak. How to select the right Agency for advertising in AAJ TAK? However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans. Rates for Prime Time in Aaj Tak and Super Prime Time in Aaj Tak is significantly higher than non-prime time. 9 pm to 10 pm is also considered super prime time. Prime Time in the News category is from 6 pm to 10 pm. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Advertising Rate for Aaj Tak varies with the timeband and is directly proportional to the reach. if the cost to advertise in Aaj Tak is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Aaj Tak will come to Rs 300 X 10 = Rs 3,000. The mentioned rates are for per second of airtime. Union of India & Ors.You will get the rate for advertising in Aaj Tak in the Media Options and Pricing section of the website. The petition is filed through Advocate Shahrukh Ejaz.Ĭase Title: TV Today Network v. The matter is likely to be heard by Justice Rekha Palli on November 25. Therefore, the Broadcast was fair and does not constitute in any manner a violation to the Programme Code."Īccordingly, it is urged that the impugned order of the Joint Secretary, MIB be quashed. The information provided in the Broadcast are matter of fact and based on information provided by the investigating agency. The Broadcast specifically attributes the NCB sources as being the source providing the information. The progress of the investigation has been broadcasted on the basis of the information received from the NCB sources. " The Impugned broadcasts of the Petitioner's News Channel 'Aaj Tak' only reflects the investigation conducted by the Narcotics Control Bureau in Mumbai. The prohibition on the anvil of 'offensive' is clearly in violation of Articles 19(1)(a) of the Constitution," the plea states.īroadcasts in accordance with the Programme Code.įinally, the Petitioner has claimed that the impugned Broadcasts were in accordance with the Programme Code. " The Petitioner is engaged in the dissemination of news broadcasts and other relevant information to the public at large. Therefore, the Impugned order has been passed on the basis of non-existent violation.įurthermore, the test of offensive has repeatedly been held to be 'vague' and 'uncertain' However, the Petitioner has contended that Rule 6(1)(i) does not in any manner deal with 'offensive'. The impugned order concludes that 'taglines given in the broadcasts are offensive and violative of Rule 6(1)(i) of the Programme Code'. Rule 6(1)(i) has no connection with being 'offensive' One who decides must hear the person." Therefore, the Joint Secretary was obligated to hear the Petitioner before passing the Impugned Order. " A Quasi-Judicial function cannot be delegated. It is stated that the Joint Secretary, while passing an order as to violation of a Programme Code acts as a Quasi-Judicial Authority. The Petitioner has submitted that the impugned order was passed by Joint Secretary, MIB, who is not a member of the Inter-Ministerial Committee, which had discussed the issue. It is further pointed out that there was no allegation, in the representation made by Rakul Preet to the Ministry, against the Taglines used by the channel. A mere communication was issued to 'discuss' the matter and not to take any action for any alleged violation of the Programme Code. Accordingly, a warning was issued to the channel to strictly abide by the Programme and Advertising Codes and to exercise greater caution in future while telecasting such news stories.Īt the outset, the Petitioner has stated that no show-cause notice was issued to it in this regard. The Ministry has found that the Taglines used by the channel were offensive and its reporting was held to be violative of the Rule 6(i) of the Programme Code. The order was passed following a representation made by actress Rakul Preet Singh for allegedly linking her to the drug fiasco, after her name surfaced during the investigation related to Bollywood actor Sushant Singh Rajput's death.
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